• Direct mail is effective because “giving, receiving and handling tangible objects remain deep and intuitive parts of the human experience.” 

• Despite being glued to their smartphones, Millennials often prefer receiving direct mail.

• The USPS found that 47% of Millennials actually check their physical mailbox each day and also spend more time going through the mail they receive, including direct mail marketing material.

• According to a recent study, 93% of people said they’ll use coupons from the mail in 2018. This is up five percentage points compared to 88% in 2017.

Read the full article here: An Appreciation For An Old Friend: Direct Mail | Forbes