Direct Mail: Easy, Memorable, Effective

Direct Mail: Easy, Memorable, Effective

Ad fatigue, am I right? In the car, on the road, in the mail and inbox, on Facebook, on TV, YouTube, and Spotify, these bite-sized pieces of creative and informative content are part of our lives. But are all these ads affecting consumers? The short answer: Yes. But...
An Appreciation For An Old Friend: Direct Mail | Forbes

An Appreciation For An Old Friend: Direct Mail | Forbes

• Direct mail is effective because “giving, receiving and handling tangible objects remain deep and intuitive parts of the human experience.”  • Despite being glued to their smartphones, Millennials often prefer receiving direct mail. • The USPS found that 47% of...